# Software Stack Anchoring your startup with the right software suite is crucial for streamlined operations and growth. At Mercury, we’ve done the legwork for you. Curating a list of top-tier startup software, we’ve drawn insights from the preferences and successes of our extensive Mercury founders community. Delve into everything from cap table management to cutting-edge CRM tools and craft a software stack tailored to your unique needs. | Software Name | Category | Market Share | Mercury Perk | | |---------------|-----------------|--------------|---------------|--| |
Quickbooks | Accounting | 60% | | | |
Xero | Accounting | 19% | | | |
Pilot | Accounting | 15% | | | |
Mercury | Business banking | 100% | | | |
HubSpot | CRM | 65% | | | |
Pipedrive | CRM | 26% | | | |
Carta | Cap table | 61% | | | |
Pulley | Cap table | 23% | | | |
AWS | Cloud hosting | 50% | | | |
DigitalOcean | Cloud hosting | 30% | | | |
Heroku | Cloud hosting | 12% | | | |
Google Cloud Platform | Cloud hosting | 8% | | | |
Intercom | Customer support | 36% | | | |
Front | Customer support | 35% | | | |
Zendesk | Customer support | 25% | | | |
Adobe | Design | 63% | | | |
Canva | Design | 22% | | | |
Figma | Design | 13% | | | |
Mailchimp | Email | 18% | | | |
ActiveCampaign | Email | 12% | | | |
Zapier | No code tools | 62% | | | |
Airtable | No code tools | 26% | | | |
Retool | No code tools | 9% | | | |
Gusto | Payroll | 54% | | | |
Rippling | Payroll | 19% | | | |
Deel | Payroll | 17% | | | |
Mixpanel | Product analytics| 91% | | | |
Amplitude | Product analytics| 9% | | | |
Notion | Project management| 45% | | | |
Atlassian | Project management| 26% | | | |
Asana | Project management| 15% | | | |
Apollo | Prospect | 56% | | | |
RocketReach | Prospect | 26% | | | |
ZoomInfo | Prospect | 12% | | | ## Disclaimers and footnotes Mercury is a fintech company, [not an FDIC-insured bank](/content/how-mercury-works/index.html). Banking services provided through [Choice Financial Group](/content/legal/choice/sweep-program-deposit-placement-and-custodial-agreement/index.html) and [Column N.A.](/content/legal/column/sweep-program-deposit-placement-and-custodial-agreements/index.html), Members FDIC. Deposit insurance covers the failure of an insured bank.