Software Stack

Anchoring your startup with the right software suite is crucial for streamlined operations and growth. At Mercury, we’ve done the legwork for you. Curating a list of top-tier startup software, we’ve drawn insights from the preferences and successes of our extensive Mercury founders community. Delve into everything from cap table management to cutting-edge CRM tools and craft a software stack tailored to your unique needs.

Software Name Category Market Share Mercury Perk

Quickbooks
Accounting 60%

Xero
Accounting 19%

Pilot
Accounting 15%

Mercury
Business banking 100%

HubSpot
CRM 65%

Pipedrive
CRM 26%

Carta
Cap table 61%

Pulley
Cap table 23%

AWS
Cloud hosting 50%

DigitalOcean
Cloud hosting 30%

Heroku
Cloud hosting 12%

Google Cloud Platform
Cloud hosting 8%

Intercom
Customer support 36%

Front
Customer support 35%

Zendesk
Customer support 25%

Adobe
Design 63%

Canva
Design 22%

Figma
Design 13%

Mailchimp
Email 18%

ActiveCampaign
Email 12%

Zapier
No code tools 62%

Airtable
No code tools 26%

Retool
No code tools 9%

Gusto
Payroll 54%

Rippling
Payroll 19%

Deel
Payroll 17%

Mixpanel
Product analytics 91%

Amplitude
Product analytics 9%

Notion
Project management 45%

Atlassian
Project management 26%

Asana
Project management 15%

Apollo
Prospect 56%

RocketReach
Prospect 26%

ZoomInfo
Prospect 12%

Disclaimers and footnotes

Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC. Deposit insurance covers the failure of an insured bank.