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# Product analytics

Delve into the intricacy of user behaviors with product analytics tools that shed light on engagement, preferences, and opportunities. With tools like Mixpanel, you can uncover precise user paths, build funnel analysis, and understand how different features and optimizations move the needle and drive core business goals forward.

## Tools

## Mixpanel

Mixpanel is a product analytics tool focused on user interaction and engagement across platforms. With features like funnel analysis and retention tracking, it’s great for understanding and enhancing user experiences.

[Read more](/content/raise/software-stack/tools/mixpanel/index.html)

## Amplitude

Amplitude is a product analytics platform designed with product and growth teams in mind. It offers insights into user behavior, helping businesses improve their products through real-time analytics and segmentation.

[Read more](/content/raise/software-stack/tools/amplitude/index.html)

## Disclaimers and footnotes

Mercury is a fintech company, [not an FDIC-insured bank](/content/how-mercury-works/index.html). Banking services provided through [Choice Financial Group](/content/legal/choice/sweep-program-deposit-placement-and-custodial-agreement/index.html) and [Column N.A.](/content/legal/column/sweep-program-deposit-placement-and-custodial-agreements/index.html), Members FDIC. Deposit insurance covers the failure of an insured bank.